MARKETING & PRODUCT
Many agencies and companies stop short when it comes to marketing strategies. They treat brand, product and performance marketing as separate elements when in fact they need to work hand in hand.
Unlike other agencies, we don't just look at the singular picture but we go deep in terms of understanding your business, customers, and markets. We work to create an honest depiction of how your brand is viewed and perceived by your target customers and markets and use a framework that maps your customers' needs against your brand value props and delivers a step by step plan to properly position you for rapid customer acquisition & conversion.
What does this look like in practice:
Brand strategy including brand personality, values, and key messaging by market
Product strategy & propositions for product portfolios or new product lines
US/Europe market entry or growth plans & programs built around primary or secondary research and active testing
Company branding and product workshops to integrate and motivate teams around your vision