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DEMAND GENERATION

The B2B marketing process is unique in its nature and objectives. Many agencies apply B2C principles without understanding the nuances of attracting quality leads and nurturing those to contract and sale.

 

Our team is uniquely positioned to help B2B companies with marketing strategy in order to ramp up lead generation, optimise conversion, and assist in streamlining and speeding up the qualification process.

We've worked with leading companies with B2B marketing challenges in CRM & POS, SaaS, computer hardware, security, travel/hospitality and fintech. With these companies we were able to quickly increase qualifiied leads, while decreasing the amount of time spent on each lead for their sales team. 

Our step-by-step process: 

  • Evaluation of current lifecycle and qualification process with indicators on where churn is most likely to happen

  • 360 degree campaigns to capture the right targets that will turn into quick sales and customer advocates

  • Customized lead management process with low touch qualification process & automation for scale